Nearly half of Generation Z still live in their parental homes, leaving the concept of privacy and sexual freedom to become a pertinent issue. To tackle this challenge head-on, I introduce the Durex Love Privacy Campaign, an innovative initiative aimed at providing couples with the opportunity to escape the constraints of their everyday lives and indulge in intimate moments in complete privacy.

The primary objective of the Love Privacy Campaign is to empower couples to explore and embrace their sexuality in a private setting. By offering the chance to win a weekend getaway in the Durex "Two Rabbits" hotel, equipped with premium products and a curated atmosphere conducive to intimacy, we aim to break down barriers and foster open conversations about sexual health and well-being.

All you have to do to enter is buy a limited edition Durex Love Privacy product, enter the code in the specialty Love Privacy website and see what you redeem!
Not lucky enough to win the stay? Spin the wheel on our site to win treats such as free cinema tickets and discounts at great restaurants. Enter your parents email and the offer will be sent straight to them, leaving you to do whatever you want with the time alone...

Please note for this brief I worked within a group, the packaging and social design being my own. However, the video and the web design are the work of my classmates.
Still pioneering privacy in the packaging, I designed a box with a discreet outside but a fun inside. Reflecting the fun feel of the competition but allowing for the products to be smuggled into your bedroom without your parents noticing. The pattern is abstract rabbit ears, reflecting the winning prize of a stay in the luxurious "Two Rabbits" hotel by Durex. So you can get at it like Rabbits. ;)