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Delos beer
Project type
+ Packaging design
+ Strategy
+ Naming
+ Copywriting
+ Art Direction
Date
March 2022
Inspired by circular shapes and the liberating vibes of the 1969 'Summer of Love', Delos brings a burst of colour and positive energy to the craft beer market.
"Delos" meaning to manifest or awaken, aligns seamlessly with the inspirational psychedelic movement of the 1960's. Launching in the summer of 2022, this design captures the spirit of a joyous era; encouraging a younger audience to embrace the post-pandemic high of socialising without limits.
Crafted using a unique process, the Spin art design was born by splattering paint on paper moving in a circular motion, creating dynamic and vibrant patterns. Through colour manipulation in Photoshop, the final designs harmonise with the beer's distinct flavour profiles. Delos is not just a craft beer; it's a visual and sensory experience that invites you to savour the spirit of summer and the art of brewing.